When you start out, the temptation is strong: a template for a few euros, two evenings of tinkering, and the site is live. So why invest in custom?
The real cost of a template
A template is built to please everyone — so no one in particular. The result: a site that looks like thousands of others, a structure designed for the demo rather than your conversion, and often mediocre performance.
What custom changes
- A design aligned with your brand that competitors don't have.
- A structure built for one goal: leads, sales, bookings.
- A fast site — and speed is conversion and SEO, directly.
The right call
A template can do to validate an idea. But as soon as your site needs to truly work for you, custom pays off fast. The question isn't "how much does it cost" but "how much does it earn".